WORK

The signage, installed at AGC's booth at the "Automotive Engineering Exposition 2024 YOKOHAMA," showcases the products of the nation's leading glass manufacturer. This event is one of the largest technology exhibitions in Japan, attracting the entire automotive supply chain.
 
By selecting either "Product List" or "Key Phrases," visitors can learn about AGC's solutions and innovative materials, such as their glass and chemicals.

We developed product introduction signage for a large-scale B2B event. Our goal was to effectively highlight the variety and strengths of the client's products. We handled technical direction and implementation, covering everything from equipment procurement to content proposals, requirements definition, UI/UX design, and development.

Based on insights from discussions about past exhibitions and target users, we compared several types of touch displays considering budget and functionality, and selected the most suitable equipment. The signage was designed with a screen layout that allows users to search by "variety of products" and "product appeal," making it easy to find product information intuitively.

We also focused on user engagement by incorporating friendly designs and animations, as well as sound effects when touching the display. These features aimed to increase user dwell time and encourage exploration, sustaining interest in the products.