WORK

A participatory interactive project developed on the official website of a fashion brand “Anrealage”. It visualizes how a white shirt that is handed over from person to person and painted and colored freely, travels around the world.
This long-term project went on for over a year, and the shirts visited many different countries.

From the construction of a recording system linked to GPS, to a system linked to social media, we were in charge of the overall technical direction that required multiple elements.
Every time a shirt was passed from person to person, the coordinates were mapped on the website and visualized. This was constructed by linking to Google Maps API.
Based on a simple and durable system, we contributed to creating a long-term operational infrastructure.