WORK


JMS Toyota CYBER LOVE

InstallationsXR

OVERVIEW

“CYBER LOVE,” showcased at the Toyota booth during the Japan Mobility Show 2025, is an interactive experience that combines AR visuals with remote control technology to offer a new kind of driving experience.

Visitors participate in pairs, entering a car-shaped pod where one person acts as the driver. Using a controller, the driver operates a camera-equipped RC car that drives over a miniature diorama installed at the booth. The live feed from the RC car is overlaid with real-time AR graphics and projected onto the pod’s immersive, multi-directional displays. Guided by an original AI radio character providing real-time, generative narration and navigation, participants drive through various virtual worlds.

The passenger collects virtual items by pointing at them as they appear on the display. These gestures are detected and analyzed by visual sensors, triggering interactive responses within the AR environment.
 
Each of these technologies is being explored as a potential element of future mobility user interfaces. This exhibit offered guests a playful and immersive opportunity to experience these research concepts firsthand.

RESPONSIBILITIES

We were responsible for designing and implementing the real-time AR composition and wireless communication system for this exhibit, as well as integrating systems developed by multiple companies and coordinating with all technical partners.

To transmit video, location data, and control signals from the camera-equipped RC car driving over the diorama with minimal latency, we built a transmission platform using 60 GHz wireless communication and fine-tuned it to match the radio environment at the booth.
An interface application was also developed to connect the controller, RC car, and Unity application. On top of that, we implemented a unified control system capable of managing RC car switching (to support continuous operation throughout the 11-day exhibition), position correction to reduce tracking jitter, collision avoidance, video compositing, and multi-display output.

We also built a centralized control system to manage the start, end, and reset of each experience session. In parallel, we developed a monitoring function that visualizes the operational status of each system, as well as the remaining battery levels of the RC cars and controllers. Together, these features enabled a robust operations setup capable of sustaining continuous use throughout the event.


THE CLIENT AND OUR TEAM

  • Client: Toyota
  • ◼️ Hardware Development and Overall Technical Direction:  
  • Tech Directors / Engineers: Koji Manabe / Ryusuke Izumida (Manufacture Inc.) / Hiroyuki Hori (Pan)
  • Project Manager: Momoka (Fabrica.)
  • Tech Producer: Atsuko Okada
  • Tech Director / Producer: Qanta Shimizu
  • ◼️ R&D:  
  • Tech Directors: Ryuki Nagahora / Hisayoshi Hayashi / Taichi Okada / Shimpei Kamiya (METEORWORKS) / Kazunari Takashima / Mao Komatsu
  • Tech Editor: Yoshiko Dokyu
  • Tech Producer: Megumi Yoshida
  • Assistant Project Manager: Natsumi Sato
  • ◼️ RC Car:  
  • Tech Director: Ryota Okiyama
  • Mechanical Engineer: Masaki Sato (TASKO)
  • ◼️ RC Controller:  
  • Device Engineer: Masaki Kuribayashi (TASKO)
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