WORK
SUBU’s HAREMOKEMO Interactive Content
OVERVIEW
SUBU, a footwear brand from Japan, celebrated its 10th anniversary with "HAREMOKEMO," the brand's first large-scale pop-up event in the country. Inside a traditional house used as the event venue, visitors were invited to experience an interactive installation inspired by the brand’s core theme, "HAREMOKEMO," which represents comfort and style for both special occasions and everyday moments.
Nine large displays were installed in a traditional alcove, showcasing CG visuals that conveyed the collection’s unique atmosphere. As visitors moved closer to specific screens, the visuals responded to their presence, creating an immersive and interactive experience.
RESPONSIBILITIES
For this project, BASSDRUM developed a system where visuals dynamically shift when visitors approach the screens. We also implemented LTC-based control to keep multiple displays consistently synchronized during the exhibition.
Nieichi, the production company behind the project, approached this initiative as a new challenge, aiming to introduce an interactive experience. We were responsible for overall system design and troubleshooting, while also providing technical support to Nieichi’s engineering team during the implementation phase.
Project overview by Nieichi
https://2eichi.com/subuevent2025
CREDITS
- Client: SUBU
- ◼️ Movie / Interactive Contents:
- Director: Yusuke Toh (Nieichi, inc.)
- CG Designer: Atsuya Yagi (Nieichi. inc)
- Art Director: Sangyom Kim (Nieichi, inc.)
- Designer: Tomotaka Yokoo (2+)
- VFX Artist: Shingyom Kim (Nieichi, inc.)
- Tech Director: Toyoshi Morioka
- Tech Engineer: Shien Ryo (Nieichi, inc.)
- Project Manager: Shuma Yamanaka (Nieichi, inc.)
- MUSIC: Teppei Kitano (TPSOUND)
- Production: Nieichi, inc. / BASSDRUM
- ◼️ Graphics / Digital:
- Production: HUSMA™
- Art Director: Ryo Iwamoto (HUSMA™)
- Designers: Moeka Noguchi (HUSMA™) / Chiaki Saita (HUSMA™)
- Project Manager: Yukie Yamasaki (HUSMA™)
- Web Development: Tadashi Koiwahara (CYO inc.)
- ◼️ Visuals / Edit:
- Photographer: Shota Kikuchi (Freelance)
- Cinematographer: Tomohiro Yagi (EXOTICA)
- Movie Editor: Kazuki Honma (EXOTICA)
- Writer: Tatsunori Takanashi (Freelance)
- ◼️ Plan / Execution:
- Director: Nagahisa Kubota (onozu™)
- Producer: Shingo Kawano (somegrowth inc.)
- Creative Director: Toshihiko Fukawa (SUBU)
- ◼️ Other:
- Space / Construction: JAPAN STANDARDS