WORK

“The Game of Life: REBORN in 2050,” by Nippon Life Insurance Company, was featured at the Osaka Healthcare Pavilion of Expo 2025 Osaka, Kansai. This immersive experience reimagines the classic board game in a virtual future Osaka, where advanced medical and health technologies have become a seamless part of daily life. The program was designed in alignment with the pavilion’s central theme, “REBORN,” inviting visitors to step into a reborn future city and explore the choices and lifestyles it may bring.

Participants advance through the game by spinning a wheel on a dedicated device provided. As they land on various life events, such as receiving their first paycheck, buying a home, or changing jobs, they make choices unique to a futuristic world. Each decision affects their score by earning or exchanging two types of points: Coins, representing money, and Hearts, representing health and cooperative actions.

Up to 20 participants join the game at once, stepping into a dynamic visual environment surrounded by LED displays on the front, sides, and floor. In this 30-minute immersive game, children and adults alike enjoy making exciting choices about life and health as they explore what urban life might be like in the year 2050.

We were responsible for the overall technical direction of this immersive game experience, from system design to implementation.
 
A key technical challenge in this project was building a system that could synchronize the LED displays and participants’ dedicated devices in real time. The game required not only dynamic updates to data such as Coins and Hearts based on life event spaces, but also interactions between participants, such as cooperative actions and the exchange of points. All of this information needed to be shared instantly across both the central display and each individual device, making speed and reliability of communication essential. With these requirements in mind, we designed and implemented a real-time synchronization system and a robust communication flow, ensuring a smooth and stable experience, even with multiple participants interacting simultaneously.
 
To ensure flexibility during development, we adopted a data-driven architecture. Event details, choices, and game data such as Hearts and Coins for each space were managed externally, allowing them to be loaded and updated independently of the build.
This approach enabled a quick turnaround for last-minute changes to assets or text, supporting an agile production workflow that could adapt to evolving requirements.

Even within a limited development timeline, we built a system that ensured both flexibility and operational reliability, enabling a stable and consistent experience for all visitors.

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