Dentsu Lab Tokyo launched the "ALL PLAYERS WELCOME" project to create tools and an environment where anyone, including those with physical disabilities, can express themselves. As the first step of the project, they have started to provide three free tools which enable live performance using only eye movements. These tools were developed in collaboration with Masatane Muto, an artist, and Guilhem Gallart a.k.a PONE, a composer, both of whom suffer from the intractable disease ALS. At the 2022 Cannes Lions International Festival of Creativity held in France last weekend, the two collaborated on a live performance.&nbsp; BASSDRUM was in charge of the technical direction of the development of these tools and their performance. <a href="https://all-players-tool-lab.com/" target="_blank" rel="noopener noreferrer">Official website</a>

NEWS/EVENTS

Live performance at Cannes Lions using tools for people with physical disabilities