WORK

Released in July 2024, this advertisement for Pocari Sweat, a popular Japanese sports drink, captures the vitality of youth under the message, "Your Potential Lies Within." The story follows two students who miss their bus and sprint through alleyways, reflecting the energetic and refreshing spirit of Pocari Sweat.
 
The film makes use of a custom AR system that composites 3D objects in real time. By combining these CG elements with highly detailed live-action footage and blending them with the nostalgic atmosphere of early 2000s video games, a visually striking world where the physical and digital intersect is created.

We provided technical direction across the entire video production workflow, covering everything from the live-action shoot to post-production, where CG elements were integrated. A custom CG preview system was also developed specifically for the camera crew.
 
The custom CG preview system enabled real-time previews of CG layouts on set by combining camera tracking with live compositing. This allowed cinematographers to review shots with CG elements already layered in, helping them visualize the final composition during the shoot. The system also exported tracking data, making it readily available for seamless use alongside the footage in post-production.

The entire shoot was carried out using an iPhone. To ensure that footage could be instantly reviewed at the operation desk and on the director’s monitor, we also built a high-speed video transmission system using optical cables.