Latest interview on "B2H" project is now available

MARCH, 2020

Daiki Nishihama from Hakuhodo MSC and Yoshiaki Kajiyashiki from BASSDRUM talked about our ongoing collaborative project/workshop B2H (BASSDRUM to Hakuhodo) and the value created by this collaboration on the online magazine “Consumer Data-Driven Marketing Newsletters”. This is the second version of an interview series. Please take a look.

Creating new value with "Ideas x Technology" [B2H dialogue Vol.2] (Japanese)

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