BASSDRUM LIVE Vol.12 "B2H : The Future of Creative Process" now available
BASSDRUM LIVE is a program that provides a variety of information on technology with guests. In this 12th edition, Qanta Shimizu from BD welcomes Daiki Nishihama from Hakuhodo’s Marketing System Consulting department (HMSC) and Yota Otaka from Hakuhodo I-Studio to talk about B2H, the business-to-business workshop that BASSDRUM and HMSC are collaborating on, and the product development which took place as part of the project.
B2H was started as a way to introduce programming thinking into the advertising business. In this product development project, we started with problem solving, not specifications, and created prototypes in only three days while checking the feel of the product with the entire team.
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