New product and new business development program "Agile PoB" linking service design thinking and agile development


[ Press Release ]

BASSDRUM has signed a partnership agreement with IDL (Infobarn Design Lab.), the design consulting division of Infobahn Inc. to strengthen support for new business, new product development and technology development in companies.


Agile PoB is a product, service, and business design program based on BASSDRUM's extensive experience in technical direction and IDL's service design approach for exploring new value.

By combining the experience of both companies, in the development of new products and businesses that search for new value the concept development phase and the actual development phase are no longer separate, but are seamlessly and quickly completed from conception to materialization and verification using prototypes.

For details, please see the Japanese page.

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