NEWS/EVENTS

Qanta Shimizu recently appeared on the YouTube channel “TV Tokyo AI Academy,” joining Takahiro Miura of The Breakthrough Company GO for a conversation on advertising and promotion in the age of AI.

Across two episodes, they discuss how AI is reshaping the advertising industry, as well as new approaches for creators navigating this rapidly changing landscape.

▼ Part 1
What makes ads resonate in the AI era? From mass advertising to niche targeting: Why Dondecollete and Guilty Soda go viral
youtu.be/9TNL-u0Fze0

▼ Part 2
Don't fall for the AI hype! Why you should be following news from Africa: A contrarian approach to creative inspiration
youtu.be/dA9ZTx5dXeI