AR presentation at the Tokyo Motor Show 2019


The Nissan Aria Concept and Nissan IMk, the hottest new concept cars, were unveiled at the 46th Tokyo Motor Show 2019, which opened at Tokyo Big Sight on October 24, 2019. At the Nissan booth, an AR presentation with ultra-high resolution images using a real car body on the stage is currently underway until November 4, the last day of the show.
The presentation explains the characteristics of the concept car and the "Nissan Energy Share" solution, which further enhances the appeal of EVs, by synthesizing the car body and the stage in real-time, including the presentation of information as if it were displayed in an actual space, or as if the car body had moved instantaneously.
This AR presentation was created by three companies, BASSDRUM who were in charge of technical direction and scenography, LIL who were in charge of CG direction and AR graphics production, and TETRA who were in charge of AR system development using a game engine. The three companies also developed a large-scale AR presentation system for this.
We hope you will experience a next-generation presentation that goes beyond existing AR productions.
■ The 46th Tokyo Motor Show 2019
Date: October 24 - November 4, 2019

Place: Tokyo Big Sight

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