POSE & PLAY featured on Nikkei digital

AUGUST, 2020

POSE & PLAY, a home-use exercise tool for children developed by BASSDRUM in collaboration with Keio University's Yuji Ohgi Lab, Hakuhodo's Mirai no Jigyoshitsu (Business Office for the future) and Buttons, Inc. was featured on today's Nikkei digital.


POSE & PLAY is a web browser-based tool that allows children to exercise at home using a PC, tablet or smartphone. By matching their own posture with the markers on the screen, they can exercise through playing games.


Given that children as well as adults have been forced to stay at home due to COVID-19, increasing physical activity among children to prevent the deterioration of basic skills such as muscle strength, endurance, agility and dexterity is an important social issue


POSE & PLAY aims to contribute to the improvement of children's physical abilities and skills by acquiring physical data in the new normal of the ‘With Corona era’, and by encouraging children to "exercise and study," it aims to draw out new possibilities for them.


Hisayoshi Hayashi (HYS Inc.) and Qanta Shimizu of BASSDRUM are involved in this project.

Nikkei Newspaper "Hakuhodo partners with Keio University to create a home exercise tool for children." (Japanese)
The Central Dot (Hakuhodo web magazine)

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